Tech that makes a difference

Since 1984, CDS has acted as a liaison, helping community-focused organizations communicate effectively and efficiently with those who seek their services. Always operating behind the scenes without marketing or recognition for their valuable contributions, a rebranding project for CDS was long overdue. At the heart of the new brand strategy is the life-changing dialogue between organizations and their clients. The bold letterforms in the logo provide a sturdy foundation, while sleek rounded corners and diagonal lines evoke agility, efficiency, and forward momentum. In addition to the logo, the rebranding encompassed messaging, voice, and visual identity, reflecting CDS’s enduring commitment to making a lasting impact. Finally, the website was designed and then developed with help from Human Shapes to tell their story.