The Original Cold Brew Cocktail
In mountain sports the double black diamond is the iconic symbol for advanced terrain — small metal signs plastered on wooden posts — to let you know adventure and danger are a mere push off away. But there’s an entire journey before you see this symbol where the magic happens. It’s no secret, the journey to the trail can be as exciting as the trail itself, and this sense of thrill needed to be injected into the DBL BLK visual brand. The logos curvaceous, playful lean is inspired by the smooth design of a well-crafted snowboards and skis. The package that cradles the four re-sealable twist top bottles holding the 48-hour steep of craft coffee, and locally distilled vodka goodness, borrows a perfect color palette from stunning mountain skies. A Bloody Mary is no match against a DBL BLK.
Package Design, Branding