A brewed awakening.

An emerging east coast brewery with UK roots called for assistance in the midst of an identity crisis. Their English-style pub/brewery concept was successful but limiting to their creative and ambitious brewmaster. With the re-brand we paid homage to their upbringing, taking inspiration from the revolutionary 80’s UK Post-Punk movement. Leveraging the punk rock DIY spirit we created custom photocopy textures, one-of-kind type treatments, and hand-drawn elements to breathe life into their expansive 16 craft beer line-up. This was accompanied by a striking full-scale responsive logo suite, brand style guide, merchandise, and marketing assets such as sell sheets. Our efforts, combined with a strategic marketing push, resulted in increased retail sales, a packed taproom, several new distribution opportunities, and the confidence to push the limits.