Adopting a new mindset

StigmaFree is dedicated to creating stigma-free environments by challenging mental health perceptions within organizations and communities. We revitalized their visual identity to better align with their mission, using contrasting typography to convey their approach: the sturdy “Stigma” represents barriers they aim to break down, while the light, approachable “Free” symbolizes openness. The playful cut of the “F” into “Stigma,” inspired by the green Mental Health Awareness banner, reinforces their advocacy. This refreshed branding and voice help StigmaFree resonate with both B2C and B2B audiences, positioning them as trusted leaders in mental health support and empowering communities to create stigma-free spaces.