Small town, epic stories.

Nestled at the foot of the beautiful Bighorn Mountains in Sheridan, Wyoming, the WYO Film Festival provides a pleasant playground for filmmakers to share their stories. Equally important are the film geek meet-and-greets, Q&A’s, and an inviting atmosphere for the curious, but not so serious audience. The festival organizers, including festival founding partner Bruce Moriarty — first assistant director on films such as Forrest Gump and Apollo 13 — strive to host an inclusive celebration of independent film in all its forms. In anticipation of a second successful annual event, we needed to invent an elevated graphic system that would distance WYOFF from the more “la-di-da” festivals, and smaller grassroots festivals alike. By creating a cohesive and lively system of logos, iconography, and illustration, we did just that.